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A Cauda Longa Chris Anderson

A Cauda Longa

Chris Anderson

Published
ISBN : 9788535221821
Paperback
240 pages
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 About the Book 

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isnt in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly longMoreIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isnt in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve.